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Zhihu publishes 2025 annual report

PUBT·04/17/2026 09:01:48
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Zhihu publishes 2025 annual report
  • Zhihu published its 2025 annual report, highlighting a shift toward non-GAAP profitability as it tightened resource allocation and focused on operating efficiency.
  • Strategy centered on strengthening community trustworthiness, aiming to lift core engagement metrics such as retention and time spent.
  • AI became a key growth pillar, with wider rollout of AI-native search product Zhihu Zhida and an upgraded integrated search system late in 2025.
  • Monetization mix continued to emphasize subscriptions, supported by expansion of premium short stories into new formats such as AI-driven short-form dramas.
  • Zhihu signaled 2026 priorities around deeper AI integration across products and operations, disciplined spending, and exploration of AI-related commercialization tied to its expert content network.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zhihu Inc. published the original content used to generate this news brief via IIS, the Issuer Information Service operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260417-12110000), on April 17, 2026, and is solely responsible for the information contained therein.