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Connexa Sports' Subsidiary Signs MCN Deal to Create Content for TikTok in MENA

Benzinga·02/24/2025 12:32:13
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As foreshadowed in a January 2025 press release, Connexa Sports Technologies Inc. (NASDAQ:YYAI) is pleased to announce that its majority-owned subsidiary, Yuanyu Enterprise Management Limited (YYEM), has signed an MCN (Multi-Channel Network) agency services agreement to create and sell content to TikTok as part of its exciting new vertical centered on social networking applications.

Under this agreement, YYEM will procure the production of content to be live-streamed or served as videos to TikTok's multitude of users in the Middle East and North Africa (MENA). This is expected to include engaging broadcasts across various categories, such as sports, gaming, and lifestyle topics, produced by popular Twitch hosts and other influencers within the network that YYEM is developing. We anticipate that YYEM's new vertical will also include live-streaming, voice chat rooms, gaming, and influencer-driven user-generated content (UGC). The fees generated by the arrangement with TikTok will depend on the rate of conversion by TikTok end-users.

With TikTok facing uncertainty in North America, YYEM is aiming to capitalize on the platform's massive reach in the MENA region. As of July 2024, countries like the United Arab Emirates and Saudi Arabia reported TikTok penetration rates exceeding 120% of the adult population, making this a prime market for YYAI and YYEM to target with our new venture.