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GrabAGun Announces Agreement To Deliver Digital Solution for Product Customization On The GrabAGun Website

Benzinga·05/30/2025 13:02:34
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GrabAGun will leverage Compatio's AI functionality across the Company's site to optimize product recommendations, compatibility and optionality for customers

Metroplex Trading Company, LLC (doing business as GrabAGun) (the "Company" or "GrabAGun"), an online retailer of firearms, ammunition and related accessories that previously entered into a business combination agreement (the "Business Combination Agreement") with Colombier Acquisition Corp. II ("Colombier II") (NYSE:CLBR), today announced an agreement with Compatio AI ("Compatio"), enabling GrabAGun customers access to an industry-first digital solution for product customization on the GrabAGun website.

GrabAGun will leverage Compatio's Config tool to streamline complex customizations of products such as modern sporting rifles, enabling unprecedented optimization across brands, features, technical specifications and inventory availability. Compatio's capabilities will be fully integrated into the GrabAGun website, along with a real-time bundle customization tool. This capability further enhances the user experience by providing a tailored guide to help customers determine the product configuration that is the best fit for them.

"We are thrilled to announce our collaboration with Compatio to deliver what we believe will be the most advanced product customization engine in the retail firearms industry," said Marc Nemati, Chief Executive Officer of GrabAGun. "Deploying Compatio's product configuration tool further elevates the customer experience, helping to drive both engagement and sales. Coupled with our proprietary tech stack and mobile-focused approach, GrabAGun remains well positioned with the fastest growing segments of the firearms market, Millennial and Gen Z buyers."