Reported Earlier: Taboola Launches DeeperDive, First Gen AI Answer Engine Built For Publishers To Fight Content Scraping

Taboola today announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with trusted sources to explore topics they care about, directly within publisher sites. Some of the largest publishers in the world have joined Taboola as design partners for DeeperDive, including Gannett I USA TODAY Network, and The Independent.

Today's publishers face growing threats from Generative AI-powered search engines that scrape their content without permission, reduce their traffic, and offer no compensation in return. DeeperDive offers a new path forward—giving publishers a way to compete, not be replaced.

 

DeeperDive brings the power of Gen AI search engines—now a familiar experience to millions of users—directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they're interested in, and have AI provide answers instantly, sourced from trusted journalists such as the best travel desk or top sports reporters.

DeeperDive not only prompts questions that may be of interest, it delivers a direct response, much like popular Gen AI engines, but it goes a step further. This technology surfaces additional context and stories from the same publisher site, offering users a richer, more valuable view — not just a single, oversimplified answer.

Publishers can use DeeperDive to deliver a cutting-edge, Gen AI-powered user experience that today's audiences expect. By meeting users with intuitive, conversational interfaces and instant, relevant answers, publishers can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.