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Nexstar Expands Partnership With Salesforce To Boost Advertising Sales Using Media Cloud And AI-Powered Agentforce Platform

Benzinga·06/19/2025 12:00:37
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Nexstar to leverage Salesforce's deeply unified platform, including Agentforce to enhance advertising sales operations

Salesforce (NYSE:CRM), the world's #1 AI CRM, today announced it is extending its relationship with Nexstar Media Group, Inc. (NASDAQ:NXST), one of the nation's leading diversified media companies and the country's largest owner of local television stations. Salesforce also announced that Nexstar has selected Salesforce Media Cloud to enhance and streamline its local advertising sales operations, and Agentforce to assist Nexstar in building and deploying AI agents that automate tasks, reason, decide, act, and drive outcomes 24/7 without human intervention.

As advertisers increasingly prioritize digital platforms for their reach and targeting capabilities, Nexstar turned to the Salesforce Platform to help support digital growth and transformation across its national broadcast and cable networks, more than 200 owned and/or partner local television stations, and 1,600+ advertising sales personnel. Nexstar will deploy Media Cloud to help manage day-to-day sales operations and activities, providing sellers with near real-time visibility into campaign delivery, enabling them to understand ad fulfillment and accurately forecast against committed and booked ad spending.