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St. Joe and Margaritaville Expand 55+ Resort With New Theater, Pet Spa, Pickleball Courts, and More

Benzinga·06/20/2025 08:05:32
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The St. Joe Company (NYSE:JOE) ("St. Joe") and Margaritaville Holdings ("Margaritaville") announced that even more amenities are now open at Latitude Margaritaville Watersound's Latitude Town Square.

 

Award-winning Latitude Margaritaville communities offer a laid-back lifestyle of fun, food, music and escapism that has captured the imagination of today's vibrant 55 and better home buyers who are growing older…but not up.

These new offerings add even more exciting options for residents. A colorful Workin' N' Playin' Center complex includes a Last Mango Theater for movies, shows, and concerts with a large screen, fully immersive theater sound and a concession stand. In addition to the Clayground Pottery Studio and Arts & Crafts Room, the Hangar Workshop welcomes residents for woodworking projects or to trick out their golf carts. Not to leave out the family pups, the Barkaritaville Pet Spa provides grooming services and is designed to look like a doghouse to make canine clients feel right at home. Additional new sports courts include three more pickleball courts, two tennis courts and three bocce ball courts.

The first Latitude Town Square amenities opened to fanfare and fireworks. They include a terraced amphitheater, thatched roof bandshell with full-size concert stage for the community's robust program of live music, a jumbo screen for live streaming, and recessed dance floor that provides a little cushion and spring for dancers. A two-story Latitude Bar & Chill restaurant and rooftop Overlook Bar provide a menu of Margaritaville- inspired food and beverage concoctions and stunning, panoramic views of the Intracoastal Waterway. A massive lagoon-style Paradise Pool has a beach-like gradual entry and its own Tiki Island.

Existing amenities also include a state-of-the-art Fins Up! Fitness Center with indoor lap pool and spa, workout equipment, spin room, fitness classes, and wellness programming. The Coconut Telegraph Business Center features individual workstations and a board room. In addition to a games lawn with bocce, cornhole, billiards tables, and a putting green, the tennis and pickleball courts have lighting for night play. Residents also enjoy the Intracoastal Waterway by kayak from the Port of Indecision kayak launch, and the Barkaritaville Dog Park.

Latitude Margaritaville Watersound offers four distinct home collections — the Conch Cottage Collection, Caribbean Villas Collection, Beach and Island Collections of single-family homes and the exclusive Vista Collection with a limited offering of luxury two-story homes overlooking the Intracoastal Waterway. Home designs capture the "no worries" tropical vibe that defines Latitude Margaritaville. Floor plans range from 1,210 to 4,048 square feet under air with pricing from the $300s. Thirteen colorful island-styled model homes are open daily for viewing.

Those interested in living the Latitude Margaritaville lifestyle can experience a two- or three-night stay in the community with a Change in Latitude Getaway for $199 a night. Guests stay in a Margaritaville-inspired Conch Cottage complete with Latitude Margaritaville golf cart and can enjoy the many amenities at the Latitude Town Square.

Latitude Margaritaville Watersound is being developed by Minto and St. Joe, under licensing from global lifestyle brand Margaritaville Holdings. Located on Northwest Florida's Emerald Coast near Panama City Beach and the Scenic Highway 30A corridor, Latitude Margaritaville Watersound is situated in the heart of St. Joe's vast Bay-Walton Sector Plan that encompasses approximately 110,500 acres with approximately 15 miles of frontage on the Intracoastal Waterway.