American Rebel Light Beer Gains 1,100+ Independent Retailers, Driving 57% Of Sales And Fueling National Expansion

Rebel Light Beer Early Adoption and Strong Sales Performance from Independents Retailers Validates Brand Strategy, Signals Continued Accelerated Growth, and Positions Brand for Regional and National Retail Chain Expansion During Critical Shelf Review Period

Nashville, TN, July 23, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com) and the creator of American Rebel Light Beer (americanrebelbeer.com) - America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer - continues its strategic retail expansion by announcing extraordinary performance across the independent class of trade.

Patriotism Meets Performance: 1,100+ New Independent Accounts Signal Rebel Light Beer Momentum

This strategically vital channel (Independent Accounts) now drives 57% of total sales and accounts for 80% of American Rebel Light Beer's national distribution footprint, validating the company's grassroots-first retail strategy and deep connection to local markets. Independent retailers aren't just selling the brand—they're amplifying its Patriotic mission, ethos, and authenticity across every shelf and aisle. In the past five months alone, American Rebel secured over 1,100 new independent accounts, averaging 200+ new placements monthly, which underscores the brand's alignment with communities that share its values.

These accounts aren't passive participants; they're active brand builders. Through in-store promotions, consumer sampling activations, and boots-on-the-ground engagement, they've helped drive repeat purchases, regional awareness, and consistent sales velocity. It's a relationship forged in loyalty and purpose—not just placement.

Event Exposure Converts to Shelf Space as Consumers Push for Local Availability – Fan's Demand it, Retailers are Listening.

The momentum behind American Rebel Light Beer now extends far beyond independent retail—it's being supercharged through high-profile brand activations and national visibility platforms. These include title sponsorships at premier NHRA events, flagship partnerships through TSR Nitro with motorsports legends Tony Stewart and four-time NHRA Funny Car World Champion Matt Hagan, and dynamic account activation at top-tier venues in Nashville. From Kid Rock's Big Ass Honky Tonk to Tootsie's, Rippy's, Honky Tonk Central, and a full-scale takeover at the iconic Loser's Midtown, American Rebel is earning prime placement in locations that attract high-volume consumer traffic and cultural influence. These experiential touchpoints aren't just building awareness—they're igniting organic demand. Across regional markets, fans who encounter the brand at these events and venues are returning home and asking local retailers to stock American Rebel Light Beer—creating actionable retail pressure and accelerating expansion.