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Jeffs' Brands Unveils AI-Driven Crypto Treasury Strategy; Plans Up To $75M Allocation Pending Convertible Note Closing

Benzinga·08/14/2025 12:48:58
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The treasury will be managed by Quantum Crypto, an affiliate of Tectona Ltd, one of Israel's largest public crypto companies which also holds a 41% stake in Horizon, a leading Israeli institutional crypto trading platform  

Tel Aviv, Israel, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (NASDAQ:JFBR, JFBRW))), a data-driven e-commerce company operating on the Amazon Marketplace, recently announced its plan to implement a cutting-edge, artificial intelligence ("AI")-driven crypto treasury management strategic plan (the "Treasury Program"). The Treasury Program will focus on optimizing yields from five leading cryptocurrencies, including Bitcoin and stable coins, leveraging advanced AI technology to enhance returns. 

Subject to the successful setup of its crypto wallets, the Company intends to allocate up to $75 million of the net proceeds from its recently committed million private placement of convertible promissory notes with an institutional investor, for the Treasury Program, assuming the closing of all remaining tranches of convertible promissory notes under the private placement. To date the Company has received $4.5 million in gross and may receive up to an additional $85.5 million in gross proceeds.