B Strategy Announces It Will Launch A U.S.-Listed BNB Treasury Company With Strategic Support From YZi Labs Aiming To Raise $1B

B Strategy, a leading investment firm focused on digital assets, today announced a landmark initiative to launch a U.S.-listed BNB treasury company. With strategic support from YZi Labs (formerly Binance Labs), the treasury firm aims to raise $1 billion, with further growth potential.

Led by the co-founders of Metalpha and the former CFO of Bitmain, the initiative intends to operate through a U.S.-listed vehicle not only to hold BNB as a treasury but also to become the 'Berkshire Hathaway' of the BNB ecosystem. The company will dedicate capital and resources to actively foster ecosystem growth by investing in core technology development, providing grants for innovative projects, and supporting community initiatives.

While U.S.-listed, the company will leverage B Strategy's extensive Asia-Pacific footprint—spanning Hong Kong, ASEAN, the Middle East, and other key markets—to access deep pools of liquidity, market intelligence, and distribution, enabling follow-the-sun execution and coverage for global investors. The initiative has already attracted strong regional backing, with several prominent Asia-based family offices serving as anchor investors in the initial funding.

B Strategy is led by an accomplished management team, including Leon Lu, Founder of B Strategy and co-founder of Metalpha Technology Holding Limited (NASDAQ:MATH) ("Metalpha"), where he stewarded a Bitmain-seeded crypto stocks fund that achieved a 276% return in approximately 24 months. Prior to his work in digital assets, Mr. Lu founded his own investment firms focusing on both public and private markets, and has experience at Morgan Stanley Securities (China) and Bernstein.

The team also includes Max Hua, Co-Founder of B Strategy and former CFO and rotating CEO of Bitmain, where he oversaw global finance and investment activities. Previously, he was a partner at Shearman & Sterling LLP, with 15 years of experience in capital markets and IPO advisory. Ni Ming, Partner at B Strategy, co-founded Metalpha and served as its COO, leading its U.S. listing company acquisition and global expansion. He also held senior roles at 36Kr (NASDAQ:KRKR) and Huarong International Financial Holdings, managing over HKD 10 billion in investments. Henry Wu, Partner at B Strategy, co-founded Ledger Capital and was formerly the China Head of Sir Terry Matthews' family office.

"BNB is emerging as the cornerstone utility for the next generation of capital markets and financial systems, powering Web3 with unmatched trading volume, robust stablecoin integration, and growing real-world asset adoption. Its high on-chain usage and strong incentives for builders and users are driving mass adoption," said Ella Zhang, Head of YZi Labs. "We're seeing increasing recognition from investors and institutions integrating BNB into long-term strategies. B Strategy, led by crypto + tradfi OGs with a deep-rooted belief in Bitcoin and BNB, is uniquely positioned to amplify this momentum. YZi Labs is confident in supporting their mission to grow the BNB ecosystem together."